Creating our own business, each of us hopes that his company will be profitable and allow its owner to live comfortably. For initial investments, many entrepreneurs arrange a loan at the nearest Tinkoff bank or any other, using their own savings. Only as a result, it does not always work out the way you want. And there are no reasons for this. Sometimes it simply does not have the patience to perform complex and routine tasks. In any case, the tips below will help you rectify the situation.
1. Advertising
To get started, let's figure out how effective your advertising is. Do you use it at all? Analyze in what volumes it was, and what mechanisms you used.
Large firms can afford to launch videos on central or regional television. If the company is small or private, you can use the services of a local television and radio company. In most cases, this is available, and most importantly, the local population, your potential customers will find out about you. Use inexpensive methods, but no less effective. For example, create your own small site. You can order it or create it yourself by completing a free online course. Get a page on social networks and post news there.
2. Stocks
Hold promotions for new customers, enter a discount program for regular customers, offer prices slightly lower than your competitors. Make a list of services and goods that you can reduce the price when the client fulfills some of your conditions. For example, with a purchase of 500 rubles, he can buy soap (chocolate, cut his mustache, etc.) at 30% cheaper.
3. Services
Examine your market segment and think about what additional services or related products you can still provide your client. Maybe you are often asked to do something, for example, they are interested in taxi services to bring goods to the house. Meet his needs and he will become your eternal customer. Do not forget that the services must be of impeccable quality. People do not like when they sell something, they like to buy. Remember this.
4. Ideas
Feel free to use custom ideas. This will put you ahead of the competition. Creative advertising, unusual contests, interesting promotions, advanced printed materials and a creative approach - all this can move your business. Of course, the financial side of the issue is not the last.