To promote your resource, having a high-quality hosting is as important as observing other factors of its optimization. Sometimes webmasters undeservedly take this secondary place or forget about it at all. However, the unreliability of the chosen site can play a trick on you. There are at least four indicators by which you can choose the best hosting for commercial sites.
The hosting company HostPro.ua, one of the leading hosting providers in Ukraine, shared with us tips for choosing a reliable site for the site.
1. Server speed
We live in an era of fast Internet and “bulky” web resources. The indisputable truth - the fastest sites are ranked by search engines better than others. Download speed affects both behavioral factors and the rating of the resource as a whole. The best hosting for a site always has a low response time to a user’s browser request. And the shorter this time, the better. Therefore, the high rate of return by the content server is very important for SEO.
This also applies to the operation of the DNS server for the domain name. Since the request first goes to the DNS server, and then it goes to the server of your hosting provider. It is better if the DNS server is on the same network or on the same server where the hosting is located.
2. High uptime
From time to time, a crawler visits the site and searches for new non-indexed pages. If the web server is unstable (glitches, breaks), then it is likely that the old pages of the site may disappear from the search engine index, and new ones will go unnoticed. As a result, the site will “drop out” for a while from the Web and this will affect the rating of the resource in search engines. High-quality hosting works smoothly at any time of the day. It should ensure the availability of network nodes close to 100%. It’s definitely not worth saving money on this, otherwise the rest of the optimization work will be inconclusive.
3. Geographical location
Where the server is located physically affects the speed of returning site content to the user. And page loading speed is one of the important elements of internal website optimization. Therefore, it is better to order paid hosting services in the country in which the target audience of the resource is located. The servers of some web hosters are located in the USA or Europe, and this in turn affects the data transfer speed. They need to go around the entire planet before they reach the user's browser.
However, it also happens that the best website hosting is located abroad. Before choosing a site for your resource, you need to analyze its performance and performance parameters. This can be done using special resources on the Web.
4. Notifications
Hosting providers react differently to the termination of funds on the balance of their users. Some may not warn about the end of the service term and unceremoniously disconnect the site. Or they can warn once, and then turn off in case of non-payment. Of course, you need to pay for paid hosting services on time, but the letter may be lost or the owner for some reason (went on vacation, got sick, problems with the PC) will not see it on time. Disabling negatively affects the rating, traffic and reputation of the site. The best hosting for the site will always find several ways to warn its client about the end of the funds in the account, and only then disconnect the server. Normal providers are in no hurry to shut down the server. In addition to the notification via e-mail, they send more sms and wait one to two weeks.
Output
Based on the above four indicators, we can draw this conclusion. If you have a serious business, then you should not even look for the best free hosting. The speed at which the server returns content and its smooth operation are the most important criteria for evaluating hosting. It is impossible to achieve good performance on free hosting. But using free hosting for non-commercial purposes can be a good solution.
