The best in the world

  • Home
  • Technics
  • Finance
  • Ratings
  • Cars
  • Movie
  • People
  • Home
    • Technics
    • Finance
    • Ratings
    • Cars
    • Movie
    • People

Home Finance

Rating of the most expensive brands in the world in 2017

Share
Pin
Tweet
Send
Share
Send

Leading global brands cannot afford to stand still waiting for change. Instead, they act in advance of events, and continue to grow without worrying about maintaining the status quo. They are made leaders in their industry by recognizing the importance of investing in brand promotion while investing in innovations and improvements to existing products to stay ahead of the competition.

Analysts at Interbrand Consulting Agency published Global Brands Report - ranking of the most expensive brands of 2017.

It is based on three main factors:

  • Financial indicators obtained through the sale of branded products and services.
  • The role the brand name plays in influencing customer choice
  • Customer loyalty (brand contribution to the company's future profits).

Interbrand's annual top 100 only includes companies whose business operates on three or more continents and that receive a third of their profits outside their home country. Therefore, in the list of the most expensive world brands there is not a single Russian company.

Here's what the most expensive brands of 2017 look like.


The five fastest growing brands this year are Facebook’s largest social network (+ 48% to value), Amazon online trading platform (+ 29%), Adobe software developer (+ 19%), Adidas concern, which produces sports equipment, clothes and shoes for sports (+ 17%) and one of the favorite brands of Starbucks coffee lovers (+ 16%).

More than half of the world's best brands work in one of four sectors:

  • automotive industry (16 top 10 participants);
  • technology (15 companies);
  • financial services (12 brands);
  • and consumer goods (9 brands).

Retail (19%) turned out to be the fastest growing sector in percentage terms, followed by sporting goods (10%), technology (8%), logistics (7%) and financial services (6%).

According to the Interbrand report, the United States dominates the list of the best global brands in 2017 with 52 brands in the top 100. Germany (10 brands) and France are behind the USA (France) with its eight brands (mainly fashion and beauty): Louis Vuitton, Hermes, Axa, L’Oreal, Danone, Cartier, Dior and Moet & Chandon.

As Interbrand CEO Jez Frampton said: “The only constant is change, and we live in one of the most exciting periods of change since the industrial revolution. The changes that we observe are social, professional, technological, economic, industrial and affect every aspect of trade and life. In this ever-changing context, growth is becoming increasingly complex. A business must find all new means so that the brand is easily recognizable and relevant for a particular culture, create a platform that allows you to get an exciting and unique experience, as well as a means to remain relevant, significant and valuable. In this changing world, business needs brands more than ever. ”

Share
Pin
Tweet
Send
Share
Send

Watch the video: 10 Luxury Brands You Only Know If You Are Rich (June 2025).

Similar Articles

Top 10 largest meteorites fallen to Earth
Ratings

Top 10 largest meteorites fallen to Earth

2020
Moscow universities ranking 2018 full list
Ratings

Moscow universities ranking 2018 full list

2020
Philip Morris International Endorses World's First Certified Smokeless Island
Tourism

Philip Morris International Endorses World's First Certified Smokeless Island

2020

Leave Your Comment

Recommended

10 bad advice to applicants (comic)

10 bad advice to applicants (comic)

2020
Winners of the 2020 Oscar Film Awards

Winners of the 2020 Oscar Film Awards

2020
Top 10 people with superpowers

Top 10 people with superpowers

2020
10 most unusual places in Moscow

10 most unusual places in Moscow

2020

Popular Categories

  • Coronavirus
  • The most in the world
  • Nature
  • Games
  • Technics
  • Technology Reviews and Tests
  • Sport
  • Tourism
  • Favorite
  • Cities and countries

Recent

The fastest mobile Internet in Russia, rating of operators

Star Wars episode seven trailer available online

Top 5 most beautiful volcanoes on the planet

The most fire hazardous regions of Russia

Gifts for the New Year 2018, 30 gift ideas

The most delicious dishes in the world, the rating of the best food for tourists

Actual

The most expensive hotels in the world (top 10)
Ratings

The most expensive hotels in the world (top 10)

2020

If you think that you have already seen real luxury in your life, then after reading this article your opinion will radically change. The chic and extravagant interiors of royal and presidential suites in the most expensive hotels in the world, presented below, will conquer with their splendor even the most ...

Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

The biggest lottery winnings in the world

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

10 scariest books in the world

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Xiaomi smartphones ranking 2019, the top 10

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

10 animals capable of virgin birth

2020

The best in the world

The best in the world.

Recent

  • The most expensive teas in the world
  • The best winter wiper blades 2016-2017
  • Rating of music centers 2019, the best in sound quality

Popular Categories

  • Technics
  • Movie
  • Cars

© 2025 https://efuc.org

  • Coronavirus
  • Books
  • Favorite
  • The most in the world
  • Tourism
  • Nature
  • Food and drink
  • Sport
  • Medicine
  • Games

© 2025 https://efuc.org